At PointClickCare our mission is simple: to help providers deliver exceptional care. And that starts with our people. As a leading health tech company that’s founder-led and privately held, we empower our employees to push boundaries, innovate, and shape the future of healthcare. With the largest long-term and post-acute care dataset and a Marketplace of 400+ integrated partners, our platform serves over 30,000 provider organizations, making a real difference in millions of lives. We also reinvest a significant percentage of our revenue back into research and development, ensuring our employees have the resources to innovate and make a lasting impact. Recognized by Forbes as a top private cloud company and honored as one of Canada’s Most Admired Corporate Cultures, we offer flexibility, growth opportunities, and meaningful work.  At PointClickCare, we empower our people to be the architects of a smarter healthcare future; one that is human-first and accelerated by AI to create meaningful and lasting change. Employees harness AI as a catalyst for creativity, productivity, and thoughtful decision-making. By integrating AI tools into our daily workflows, collaboration is enhanced, outcomes are improved, and every team member has the proficiency to maximize their impact. It all starts with our hiring practices where we uncover AI expertise that complements our mission, and we continue to invest in training and development to nurture innovation throughout the employee journey. Join us in redefining healthcare — so it doesn’t just survive, it thrives. To learn more about PointClickCare, check out Life at PointClickCare and connect with us on Glassdoor and LinkedIn. **Travel to Office expectations** For Remote Roles: If this role is remote, there will be in-office events that will require travel to and from the Mississauga and/or Salt Lake City office. These will include, but not limited to, onboarding, team events, semi-annual and annual team meetings. For Hybrid Roles: If this role is Hybrid, there will be an expectation to reside within commutable distance to the office/location specified in the job listing. This will include, but not limited to, weekly/bi-weekly/monthly events in the office with your specific team. This is a requirement for this role. POSITION LOCATION: Hybrid from our offices in Toronto, Mississauga, or Salt Lake City preferred.  POSITION SUMMARY: This program leader will evolve our customer evidence marketing strategic plan. They will nurture and build advocacy for products and packages that drive revenue to support business goals. They will create value stories and customer marketing assets to foster upsell opportunities and influence churn mitigation. This role will support both Senior Care and Acute & Payer, navigating and influencing stakeholders from both business units to institute advocacy and evidence best practices. This individual will utilize their breadth of understanding about our industry and products from PointClickCare's full portfolio KEY RESPONSIBILITIES: * Drive the creation of evidence-based proof point marketing assets, use critical thinking for prioritization of customer story pipeline, institute best practices for capturing evidence-based customer value stories and produce foundational story slide assets, and secure customers' approval to use their logo - objections handling / influencing, convincing customers of mutual marketing benefits * Continuously evolve a database of multi-modal customer evidence assets, collaborating with Product Marketing, Demand and Content teams to make decisions about more robust asset types (manage assigned budget). * Ensure assets are available to stakeholders in easily accessible format according to a variety of criteria and use cases. Communicate/collaborate cross-functionally to ensure assets are fully leveraged through all available channels (Templafy, ShowPad, Online Communities, Customer newsletters, Social, and Adoption campaigns) * Gather, interpret, analyze program data and provide insights/make recommendations/ find solutions to ensure program outcomes show value and reduce churn. Leverage data and insights to manage performance/ KPIs - continuously optimizing and improving program performance REQUIRED SKILLS & QUALIFICATIONS: * Passion for building trust, fostering relationships, and communicating effectively with customers * Strong time management, organizational, interpersonal, communications, analytical and problem-solving skills * Ability to prioritize while maintaining urgency, thoughtfulness, and keeping an eye on the KPIs and success metrics for customers and our business * This role requires strategic thinking skills, relationship-building abilities, flexibility, exceptional communication (written and verbal), and a highly collaborative spirit PREFERRED EXPERIENCE: * Ability to work hybrid from our offices in Toronto or SLC * Growth mindset * Leadership/ coaching skills (no formal direct reports) to provide guidance to existing team to integrate evidence best practices and apply knowledge/ skills into practice. Experience evolving programs to deliver measurable business results. * Experience translating insights and data into consumer value and marketing strategy * Detail-oriented with the ability to manage cross-functional projects from inception through execution  #LI-TW1 #LI-Hybrid PointClickCare Benefits & Perks: Benefits starting from Day 1! Retirement Plan Matching Flexible Paid Time Off Wellness Support Programs and Resources Parental & Caregiver Leaves Fertility & Adoption Support Continuous Development Support Program Employee Assistance Program Allyship and Inclusion Communities Employee Recognition … and more! It is the policy of PointClickCare to ensure equal employment opportunity without discrimination or harassment on the basis of race, religion, national origin, status, age, sex, sexual orientation, gender identity or expression, marital or domestic/civil partnership status, disability, veteran status, genetic information, or any other basis protected by law. PointClickCare welcomes and encourages applications from people with disabilities. Accommodations are available upon request for candidates taking part in all aspects of the selection process. Please contact recruitment@pointclickcare.com should you require any accommodations. As part of our commitment to a streamlined and equitable hiring experience, PointClickCare uses AI tools to assist with candidate screening and assessment. When you apply for a position, your information is processed and stored with Lever, in accordance with Lever’s Privacy Policy. We use this information to evaluate your candidacy for the posted position. We also store this information, and may use it in relation to future positions to which you apply, or which we believe may be relevant to you given your background. When we have no ongoing legitimate business need to process your information, we will either delete or anonymize it.  If you have any questions about how PointClickCare uses or processes your information, or if you would like to ask to access, correct, or delete your information, please contact PointClickCare’s human resources team: recruitment@pointclickcare.com  PointClickCare is committed to Information Security. By applying to this position, if hired, you commit to following our information security policies and procedures and making every effort to secure confidential and/or sensitive information.