TL;DR - You’ll own and operate demand-gen nurture flows for net-new prospects, lifecycle programs for customers (upsell/expansion), partnerships and ad-hoc one-off sends, increasingly driven by AI-enabled personalization. This is a high-impact, hands-on role shaping how B2B users experience Lovable every day. Why Lovable? Lovable lets anyone and everyone build software with any language. From solopreneurs to Fortune 100 teams, millions of people use Lovable to transform raw ideas into real products, fast. We are at the forefront of a foundational shift in software creation, which means you have an unprecedented opportunity to change the way the digital world works. Over 2 million people in 200+ countries already use Lovable to launch businesses, automate work, and bring their ideas to life. And we’re just getting started. We’re a small, talent-dense team building a generation-defining company from Stockholm. We value extreme ownership, high velocity and low-ego collaboration. We seek out people who care deeply, ship fast, and want to fundamentally reshape how products grow. What we’re looking for * 8+ years of experience in B2B lifecycle / CRM marketing, growth, or a related discipline * 3+ years of deep, hands-on expertise with tools such as HubSpot * Proven experience with email deliverability, list hygiene, and sender reputation * Strong analytical instincts and comfort using data to drive prioritization and decision-making * Experience building adaptive, evolving lifecycle systems, not just static journeys * Hands-on experience applying AI and automation to: * Content creation * Personalization * Segmentation * Decisioning logic * Comfort operating in ambiguity and designing systems that improve over time * Excellent content craft What you’ll do * Operate lifecycle marketing across activation, engagement, upsell retention and expansion for enterprise prospects & customers * Execute ad-hoc and one-off lifecycle sends (product launches, experiments, GTM moments) * Design intelligent, rules-based or algorithmic lifecycle programs that dynamically decide: * Who to message * When to message * Where to message (email, push, emerging CRM channels) * What content to send based on behavior and context * Apply AI and automation to content generation, personalization, segmentation, and decisioning within HubSpot * Build experimentation frameworks that measure true incremental impact and avoid over-attribution * Partner closely with Data, GTM, and Product teams to ensure lifecycle messaging feels native, timely, and valuable * Ensure every piece of lifecycle marketing we send is positively adding to our brand What Success Looks Like * We measure lift vs goal metrics from lifecycle marketing you’re operating * Users experience Lovable’s lifecycle messaging as remarkably relevant, well-timed, and valuable - not noisy or generic About your application Please submit your application in English. It’s our company language, so you’ll be speaking lots of it if you join. We treat all candidates equally - if you’re interested, please apply through our careers portal.