ROLE OVERVIEW We are hiring a Partnerships & Co-Marketing Specialist to identify, open, and activate mutually beneficial partnerships with institutions whose audiences overlap with our target customer base. This is an outbound-led, self-starter role: closer in shape to a BDR than a traditional marketing seat, but focused on partnership and co-marketing deals rather than direct sales pipeline. The person in this role will be measured on the partnerships they originate, the co-marketing activity they activate, and the downstream value those partnerships generate. KEY RESPONSIBILITIES PARTNERSHIP PROSPECTING AND OUTREACH * Identify institutions, platforms, and brands whose audiences are a credible fit for our products, with a focus on viable cross-sell and channel opportunities * Build and maintain a pipeline of target partners, sized and prioritised by mutual opportunity * Own outbound outreach end-to-end — sourcing the right contacts, crafting tailored pitches, and following up persistently and professionally * Qualify partner interest quickly and progress conversations through to a co-marketing or partnership agreement DEAL SHAPING AND ACTIVATION * Pitch the value of partnering with us across a wide product surface, including: * Crypto-as-a-Service (CaaS) platform * Wealth program * Other institutional and B2B offerings as the roadmap evolves * Shape the right co-marketing or partnership model for each opportunity (referral, embedded, co-branded campaign, content swap, event, joint webinar, etc.) * Coordinate with product, legal, sales, and marketing internally to get deals scoped, agreed, and launched * Hand off activated partnerships into ongoing management with clear success metrics in place MEASUREMENT AND REPORTING * Define what "good" looks like for each partnership — leads, accounts, AUM, volume, sign-ups, or whatever metric fits the deal * Track outreach activity, conversion through the partnership funnel, and downstream commercial impact * Report regularly on pipeline, activated partnerships, and contribution to the broader institutional business CROSS-FUNCTIONAL COLLABORATION * Work closely with the institutional sales team to align on target accounts and ensure partnerships create real pipeline they can convert * Partner with marketing on co-branded campaigns, content, and joint launches * Feed market intelligence from outreach back into product and marketing REQUIREMENTS * 3–5 years of experience in partnerships, business development, BDR/SDR, co-marketing, or a comparable outbound-led commercial role * Demonstrable self-starter mindset — you can build a target list, run cold outreach, and keep momentum without being told what to do next * Strong written English and a credible, professional tone in outbound communication * Comfortable being measured on activity and outcomes (meetings booked, partnerships signed, downstream value generated) * Hands-on with CRM, sequencing, and prospecting tools (HubSpot, Salesforce, Apollo, LinkedIn Sales Navigator, or similar) * Commercial instinct — able to spot where a partnership creates real mutual value vs. where it doesn't * Comfort operating across a wide and evolving product surface NICE TO HAVE * Working knowledge of crypto, digital assets, fintech, or wealth/asset management * Existing network within fintech, wealth, banking, or platform businesses in APAC, EMEA, or globally * Experience structuring referral, revenue-share, or co-marketing agreements * Familiarity with AI tooling for prospecting, research, personalisation, and outreach at scale * Experience running co-branded campaigns, webinars, or joint events with partners WHAT SUCCESS LOOKS LIKE IN THE FIRST 6 MONTHS * A qualified, prioritised pipeline of target partners across CaaS, Wealth, and other relevant product lines * A consistent outbound cadence with measurable conversion through to partnership conversations * A first cohort of signed and activated partnerships with clear, agreed success metrics * Early evidence of downstream commercial value — leads, accounts, or volume — attributable to those partnerships