Welcome to Fi.   We’re a passionate team from Square, Google, Oura, Peloton, Uber, and more working to transform the human-pet relationship. Our mission? Develop cutting-edge technology to revolutionize what it means to be a pet parent. The pet industry remains firmly stuck in the past and we are here to change that. Fi is leveraging our team's talent and expertise to improve the lives of millions of pets in the U.S. Real-time location tracking, activity, sleep and behavior monitoring – and that's just the beginning.   The most exciting aspect of our work? Bridging the communication gap between pets and humans. Imagine a world where everyone knows how their pet feels in real time and how to keep their best friend in good shape. That's the future we're building at Fi.   If you're someone who thrives in innovative, collaborative work environments and feels strongly about helping pets live longer, better lives, Fi could be the perfect fit. Join us in our pursuit of the “impossible,” or as we call it here “let me find a way,” to redefine the future of pet ownership together.   Fi is looking for a Senior Manager, Paid Social! Fi is looking for a Senior Paid Social Manager who's personally scaled Meta and TikTok at meaningful spend, runs creative testing like a system, and doesn't take platform numbers at face value. You'll set the strategy, own performance against acquisition targets, and be the single accountable owner for the channel. You'll start with Meta, TikTok, and TikTok Shop, but the channel mix is yours to shape — where the budget goes, in what order, and why. Paid social sits at the center of how Fi grows, so the calls you make in this seat show up in the numbers fast — and you'll see them through from plan to launch to result. WHAT YOU'LL DO: Own paid social as a business, not a platform list — budget, channel mix, forecast, results. Run hands-on, full-funnel execution across Meta (Advantage+, prospecting, retargeting) and TikTok: building campaigns, writing and QAing ads, pacing budgets daily, making the scaling calls yourself. Drive your channel's contribution to blended CAC while protecting volume, partnering with Finance on true unit economics over platform-reported numbers. Test and build new platforms — Snapchat and Pinterest first, then whatever earns a test. Every pilot gets a hypothesis, spend floor, read window, and kill-or-scale call. You bring these to us. Own the brief-to-asset-to-test pipeline, including creator-led and whitelisted media. Volume and velocity of creative testing is the engine of this role. Own social commerce and discovery end to end — TikTok Shop, Meta Shops, and how people search on TikTok and Pinterest. Keep the technical foundation clean: pixel and CAPI health, event integrity, consent, catalog and DPA feeds, exclusions, brand safety, and fraud controls. Own reporting and proof — Northbeam and Databricks, the weekly performance narrative, and an incrementality practice (geo holdouts, lift studies) showing spend drives net-new customers. Lead peak planning for launches, BFCM, and holiday, and manage platform partners across beta access, budget, and billing. Represent paid social to the CEO, Finance, and leadership. You're the voice in the room, and you're expected to have a point of view. WHAT YOU'LL BRING: * 6+ years in performance marketing with deep, hands-on ownership of Meta and TikTok, ideally at a DTC or subscription brand at meaningful scale -- you have personally built and scaled these accounts * A track record of scaling spend efficiently against CAC, ROAS, or contribution-margin targets, with real examples of decisions that moved the number * Fluency with Advantage+, TikTok Shop and Spark Ads, server-side tracking (CAPI and Events API), catalog and commerce setups, and audience strategy * Strong creative instincts and real experience running structured creative testing with in-house or external creative team * Comfort pulling and interrogating your own numbers -- you don't take platform-reported results at face value; SQL or BI tool experience is a plus * Clear communication, including the ability to brief executives and write a crisp performance recap a non-marketer can follow * Bonus if you have hardware plus subscription or other considered-purchase experience, familiarity with incrementality testing and media mix modeling, or have built a channel in-house from scratch WHY YOU'LL LOVE US: * Time to Recharge: Enjoy flexible PTO to take the breaks you need. * Top-Notch Health Coverage: We’ve got your back (and teeth and eyes) with full medical, dental, and vision insurance. * Wellness Perks: Free access to One Medical, Kindbody, and Talkspace to keep you feeling your best. * Dog-Friendly Office: Bring your pup to work — they’re part of the team, too. * Give Back to the Pups: Make tails wag with a $500 annual donation to a dog charity of your choice through our BarkBack Program. * Free Fi Membership: Your furry best friend(s) get all the benefits of a Fi collar, on us! * Love for Friends + Family: Share the Fi magic with loved ones through our gifting program. Fi is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws. This policy applies to all employment practices within our organization, including hiring, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. Fi makes hiring decisions based solely on qualifications, merit, and our needs at the time.