Purpose of Position * CASETiFY is seeking a Senior Merchandise Planning Manager for the Product Lifecycle Management team. Reporting to the Senior Supply Chain Director, you will serve as the strategic lead within the team, responsible for maximizing commercial profitability and inventory efficiency across all global sales channels. This role requires a blend of advanced strategic planning, AI-enhanced demand forecasting, and disciplined Open-to-Buy (OTB) governance to ensure product assortment and allocation strategies drive business growth and protect brand equity.   Job Description * Omni-Channel Assortment Strategy: Architect and optimize channel-specific assortments to ensure product relevancy across D2C, retail, marketplace, and wholesale, while ruthlessly driving SKU productivity and minimizing cannibalization. * AI-Enhanced Demand & Supply Planning: Lead the global forecasting process by synthesizing historical data and marketing calendars with predictive AI models. * Inventory Lifecycle Mastery: Lead the transition of products from viral "New Arrival" moments to sustainable "Core" staples, using data-driven insights to trigger "vaulting" or promotional strategies that protect brand equity. * Strategic Allocation & Replenishment: Direct the flow of goods across global Distribution Centers and sales channels; optimize stock positioning to support "hyper-growth" markets and ensure high-heat collaborations reach the customer with maximum efficiency. * Commercial Governance: Full accountability for the Open-to-Buy (OTB) framework; Proactively manage sell-through velocity and inventory turn using AI-powered BI dashboards to maximize operational efficiency.   Requirement * 10+ years in Merchandising, Category Management, or Buying for a global lifestyle, fashion, or high-growth D2C brand. * Bachelor’s Degree in Business, Merchandising, Supply Chain Management, or a related field. * Exceptional ability to communicate the assortment strategy to channels. * Proficiency in ERP systems and advanced data visualization tools. * Strong command of Microsoft Office and Google Workspace. * Ability to thrive in fast-paced, "startup-to-scaleup" environments and are passionate about design, tech accessories, and the lifestyle industry.